She / Her

Chelsea Andrews

Creative Leader at the Intersection of Brand, Product and UX

I am a creative leader who sits at the intersection of brand, product, and user experience. For 16+ years I've led connected customer experiences across automotive, fintech, DTC, and healthcare, for brands including Mercedes-Benz, Genesis, Venmo, Pfizer, and Stellantis, bringing AI into both the creative and operational sides of the work along the way.

Core Strengths

Customer Experience Strategy · Personalization & Lifecycle Marketing · Brand & Design Systems · Connected Digital Product (Web, App, CRM, eCommerce) · Paid & Performance Media · AI-Enabled Customer Experience · Cross-Functional Team Leadership · Account & Business Growth

Clients

Mercedes-Benz, Mercedes-Benz Sprinter, smart car, Genesis, Venmo, Pfizer, Stellantis, American Express, Ford, PNC Bank, Morgan Stanley, Canon, Victoria's Secret, Axe, Sharpie, Vaseline, PlayStation

Experience

Razorfish (formerly Publicis Sapient),

VP, Group Creative Director, Product Design & Personalization

2022 – Present Los Angeles

  • Lead the omnichannel personalization experience across site and CRM for Stellantis's Jeep, Chrysler, Ram, and Dodge brands, using customer intent and purchase-cycle stage to drive sales.

  • Creative lead for Online Advertising (OLA) across all four Stellantis brands.

  • Lead consumer lifecycle marketing for Venmo, overseeing CRM, in-app notifications, campaigns, and paid.

  • Led creative for Venmo's largest campaign to date ("Venmo Everything"), adding 2 million new debit card users in a single quarter.

  • Led the redesign of genesis.com, including a new Build Your Own flow and an AI-powered concierge tested on the Genesis GV70.

  • Helped grow the Hyundai Genesis account for Razorfish from $1.5M to $17M in revenue within seven months.

  • Lead and mentor a team of 10+ creatives; drive AI adoption across creative and operational workflows.

  • Led the creation of Zenith, Pfizer's first global design system, unifying 150+ brands in six months.

Publicis Sapient

Associate Creative Director to Creative Director

  • Led creative for Mercedes me, the Mercedes-Benz connected-car app, reaching 1.9 million account registrations and 1.4 million active users.

  • Led creative for the Mercedes-Benz Financial Services payment platform, processing $6.4 billion in payments.

  • Built Mercedes, the MBFS AI chatbot, handling 300+ customer conversations daily.

  • Defined Mercedes-Benz sub-brand identities (AMG, Mercedes-EQ, Maybach) across the digital ecosystem.

  • Helped grow new and organic business with Mercedes-Benz; mentored a team of 10+ writers and designers.

2022 – Present Los Angeles

Serucell

Creative Consultant (concurrent engagement)

2019 – 2022 New York

  • Shaped brand vision, positioning, and go-to-market strategy for a luxury skincare brand from inception, working directly with the CEO and founders.

  • Drove a 300% increase in CRM performance.

  • Grew social engagement 400%+, surpassing 6 million views.

  • Secured retail partnerships with Neiman Marcus, Bergdorf Goodman, and Cosbar.

Sapient Razorfish

Senior Art Director

2014 – 2018 New York

  • Developed concepts for digital campaigns and platforms across the Mercedes-Benz business.

  • Helped reposition smart car for the U.S. market, redesigning smart.com and the brand's CRM experience.

  • Led the personalization program on mbusa.com, driving $24 million in incremental sales and service revenue per month.

  • Led CRM for Mercedes-Benz, rebuilding the program from a single newsletter into a personalized, Salesforce Marketing Cloud-powered system of modular journeys.

  • Led an eCommerce and dealer-network program that brought 73% of dealers online, supporting the brand's first electric vehicle launch.

  • Helped create and launch the Dealer Delivery app across the dealer network, now used by 400+ dealers to manage customer transactions, processing 26K deliveries a month.

  • Managed junior creatives and delivered weekly client presentations.

Earlier Career

Razorfish

New York

Art Director

Multi-channel campaign design.

BBH

Produced campaign creative for Vaseline, Sharpie, and PlayStation; new-business creative pitches for TripAdvisor.

New York

Senior Designer

Tomo

Co-Founder

New York

Creative consultancy for female-founded brands.

Minted

Designer

San Francisco

Designer helping run the business in its first-funded, early-stage days.

Minted

Jennifer Sterling Design

San Francisco

Print, package, and character design.