Storyteller.
Systems Thinker. Experience Leader. Brand Builder.
Design Lover.
Problem Solver.
Hello, I'm Chelsea, an LA-based creative leader at the intersection of brand, product, and UX, currently leading the personalization track across Stellantis's connected marketing funnel at Razorfish.
For 16+ years, I've led multidisciplinary teams at the intersection of design, product, technology, and AI, building connected customer ecosystems that don't just look good, they move leads, conversions, and revenue. My work spans the full customer lifecycle, from first impression to long-term loyalty, blending strategic thinking, emerging technology, and creative craft to solve real business problems.
Working StyleI Think In Systems, Not Silos.
I build customer experiences the way people actually live them, one continuous relationship online and offline, across site, app, CRM, and SMS. Done right, that consistency earns loyalty and builds real emotional connection, value that works for the customer and the brand both.
I am a creative leader who sits at the intersection of brand, product, and user experience. My expertise spans branding, design systems, CRM, print, packaging, marketing, and user-centered design across multiple platforms. I started as a designer, trained in print, packaging, branding and that background still shapes how I work. I see the small craft decisions, a typeface, a spacing system, the tone of a single email subject line, as part of the same system as the big strategic ones, because to the customer, they are. That's the edge I bring to customer experience work: I think about the whole thing at once, holistically, because I've built every layer of it myself.
Leadership StyleTransparency.
Trust.
Hands-On.
Growth-Minded.
I have experience building and leading both local and remote cross-functional teams of designers, strategists, technologists, and data partners. I lead with values: transparency, trust, a clear vision, and defined expectations, and I build a safe space for honest dialog, because that's where real progress happens. I believe the best work happens when talented people are given clear direction, the space to do their best thinking, and the support to grow professionally, and I focus on building teams where creativity, curiosity, and diverse perspectives are valued equally. I'm a hands-on leader, working alongside my team in the day-to-day, giving real-time feedback, and taking the time to learn what each person on my team specifically needs. I care as much about growing the people on those teams as I do about the work itself, and I bring together creative vision, strategic thinking, and problem-solving to help the business achieve its goals, not just make things look good.
For the last 16+ years, I've applied that holistic view across automotive, fintech, DTC, and healthcare, for brands including Mercedes-Benz, Genesis, Venmo, Pfizer, and Stellantis. Today, I lead personalization strategy for Stellantis, using where someone actually is in their car-buying journey to shape what they see next.
Client List